We are stimulated by sports. They represent places, people, and experiences that we can never predict. We love to be surprised and captivated and we need sports to be motivated.
Because success leaves clues, we have only to look at some of the biggest names in business, the business of sports and other professions (publishing, real estate, tec.) to gather some insights in to why sports stimulate us so much to succeed.
When you gather people from a variety of professions and they begin to speak sports, you get a real sense for the absolute influence of sports on our world and culture. No wonder the biggest stars on the field and off the field influence consumer behavior. As marketers and as sports fans, we have a perfect platform to continue to build on the momentum we’ve seen in the past 50 years in organized sport.
The magnetizing power of sports puts sports at the center of some of the most interesting conversations. Marketers who use sports to promote or who own a sports property, know that by being surprised and stimulated by sports, we allow for trends to take shape. Now that is a heckuva thought!
By allowing ourselves to be surprised and to be stimulated, both which occur are key features of sports that marketers rely on for gathering consumer insights, one trend in spots leads to reactions which lends, in turn, to new trends, which leads to more and sometimes different reactions, which leads, in turn, to new trends, which leads …
Lots of trends evolve from sports.
Here is a collection of thoughts and insights of sports from marketers in the sport industry and those who market their product or service using sport. The perception that we gain from sports and the insights from marketers, is, well, stimulating.
Sportive Marketing, Inc.
Top 11 Sports Marketing Fan Attraction Insights
#1 “We in the sports business don’t sell the game, we sell unique, emotional experiences. We are not in the business of selling basketball. We are in the business of selling fun. We are in the business of letting you escape. We are in the business of giving you a chance to create shared experiences. I say it to our people at the Mavs at all time, I want a Mavs game to be more like a great wedding than anything else.” – Mark Cuban (@mcuban), owner of the NBA Dallas Mavericks, blogmaverick.com
#2 “Good innovators typically think very big and they think very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look. And they are sometimes found when you are doing your most abstract and philosophical thinking, considering why the world is the way that it is and whether there might be an alternative to the dominant paradigm. Rarely can they be found in the temperate latitudes between the two spaces, where we spend 99% of our lives.” – Nate Silver (@natesilver538), statistician and founder of FiveThirtyEight.com
#3 “The marketing of sports has much in common with the strategic initiatives that are utilized in the marketing of clothing, cars, and fast food.” – Sam Fullerton, author of the book, “Sports Marketing“
#4 “What a sponsorship seeker needs to do and say with their marketing and the way they connect with people to drive interest and passion and bums-on-seats, is not interchangeable with what you need to do and say to get people to shift their home loans or buy a car. It’s simply not. Being a welcome part of that experience – demonstrating understanding and respect for the fan experience and adding value to it – is an absolute requirement if you want to deepen you relationships with those fans, busing preference, intent, loyalty, and advocacy. – Kim Skildum-Reid (@KimSkildumReid), founder of Powersponsorship.com
#5 “We,ve kind of tried to figure out what people have an appetite for, and then we’ve made some things bite-sized that we didn’t make bite-sized before, like suites, like premium-seating areas.” – Bill Sutton (@Sutton_Impact), professor and sports marketing consultant
#6 “You have to be careful not to fall into a trap of offering too many mini-game plans and focusing exclusively on the smaller packages and forgetting how to sell full seasons. Because full seasons are where the money is.” – Lou DePaoli, Executive Vice President & Chief Revenue Officer, New York Mets, mets.mlb.com
#7 “The most beautiful thing in the world is a ballpark filled with people.” – Bill veeck, legendary sports promoter and marketer
#9 “If you go for a home run on every pitch, you’re also going to strike out a lot. I try never to leave myself too exposed, even if its means sometimes settling for a triple, a double, or even, on rare occasions, a single.” – Donald Trump (@realDonaldTrump) trump.com
#10 Sport is a very important subject at school, that’s why I gave Quidditch such an important place at Hogwarts. I was very bad in sports, so I gave Harry a talent I would really loved to have. Who wouldn’t want to fly?” – J.K. Rowling (@jk_rowling), author, jkrowling.com
#11 Putting fans in stands is the reward for listening, looking and learning. It’s delivering an experience that captivates the senses and delivers remarkably.” – Margy Lang (@sportive), sports marketer and author of the book, Put Fans in Stands!
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